Founded in early 2014 in Venice, California, the Bates brothers, alongside close friend Colbey, had a bit of an epiphany, realizing they could create e liquids better than those currently on the market.
They created nearly 100 flavors over the course of several months, assigning a beta number to each. They were sent out for testing in local vape shops, and were met with almost immediate demand. After narrowing down the list to their original 3 flavors, they realized customers had already become familiar with their beta names, and decided to keep the numbers as their final names.